Bone Marrow For Leukaemia Trust set to break Guinness World Record Tomorrow Saturday, October 22nd!

The Bone Marrow for Leukaemia Trust will attempt to break the Guinness World Record for the longest time spent on a big wheel tomorrow Saturday, October 22nd, at the "Revolver", Point Village. The record will commence at 10am, in an attempt to break the existing record of 24hours and 8minutes. The Trust hopes to raise over 60,000 in funds from the activities taking place during the event, that will go towards supporting families, who do, or may need a bone marrow transplant.

The Revolver carries 42 pods in total with over 20 of these pods being sponsored by well known Irish businesses, colleges, and groups from the arts. Funds raised from this record attempt will go directly to helping to maintain vital support for the running of the Haematology Department in St.James Hospital Dublin, Ireland's only allogenic transplant centre.

The Laughter Lounge, will be on board to provide plenty of wide grins, and multipal activities on the ground. To keep visitors amused there will be segways, Sumo Fat Suits, a selection of food stalls and much much more.

Less Stress More Success with Bach Rescue Remedy

For all the emotional demands that stress brings at exam time, get your hands on Bach Rescue Remedy. Bach Rescue Remedy helps you to relax, get focused and feel calm throughout your exams. Taken anytime, anywhere Rescue Remedy is totally natural and contains 5 of the 38 Bach ® Flower Essences:

• Rock Rose - for terror and panic
• Impatiens - for irritation and impatience
• Clematis - for inattentiveness
• Star of Bethlehem - for shock
• Cherry Plum - for irrational thoughts

While it won’t give you all the answers, it will calm and reassure to combat the dreaded nerves.

Exams are a time when stress levels are higher than usual. Stress can be positive; helping you to stay motivated and focused. However, too much stress can be unhelpful - it can make you feel overwhelmed, confused, exhausted and edgy. It's important to try and keep things in perspective and find ways of reducing stress if things seem to be getting on top of you.

Most students’ reach for junk food that doesn’t help with revision in the long term as it will only give the crammer a short burst of energy and concentration. It’s very easy to recommend that students get enough sleep, eat healthily and drink plenty of water, but in the real world, students should keep Rescue Remedy close to hand for when they are feeling text-book tension!

Spatone - Iron for Mum's to be!

Iron is a vital mineral during pregnancy with the developing baby solely depending on its mother's supplies. Spatone a 100% natural iron supplement; has been shown to be easily absorbed, with up to 40% bioavailability, compared to 5-20% from food and other iron supplements. Thanks tpo Spatone's high absorbtion rate you shouldn't experience any unpleasant side-effects but still supply your body with sufficient amounts of iron for you and your growing baby.

Unlike conventional iron supplements, Spatone has been scientifically shown to help prevent iron deficiency during pregnancy whilst being extra gentle on the stomach.

During pregnancy iron is crucial: Here's Why;

- The amount of blood in your body increases during pregnancy until you have almost 50% more blood than usual, so you need more iron to make more haemoglobin.
- You need extra iron for your growing baby and placenta, especially in the second and third trimesters.
- Many women need more because they start their pregnancy with insufficient stores of iron.
- Iron-deficiency anaemia during pregnancy is associated with preterm delivery, low birth weight, and infant.

Spatone is available from all leading pharmacies and health stores nationwide

Box of 14 RRP 6.53 and 28 RRP 11.43

THOMAS SABO AW11 Collection Preview! Tell us what you think! X

Apple Smashes iPhone and iPad Sales Records

Apple has beaten profit expectations for the three months to the end of June, thanks to big increases in iPhone and iPad sales. The Californian-based company sold a record 20.3 million iPhones over the quater, a rise of 140% on the same period a year ago, and a record 9.25 million iPads, up 183%.

Apple also saw sales of its Macs increase albeit by a much more modest 14%.
"We're thrilled to deliver our best quater ever, with revenue up 82% and profits up 125%, said Steve Jobs Apples Cheif Executive.

However, in the UK and several other countries, figures show Android-based smartphones - which tend to be cheaper than the iPhone - are selling faster than Apples hit products!

Twitter

The power of Twitter was evident yesterday when a certain couple posted a photo of their newborn daughter on the micro-blogging site. Victoria Beckham tweeted a photo of her husband David giving their newborn daughter, Harper Seven, an eskimo kiss with the caption 'Daddy's little girl'. Within minutes the snap had been retweeted by thousands of users across the world. While we don't have the exact figure of how many times the photo was retweeted below are a few more interesting statistics about Twitter:

• Twitter celebrated its fifth birthday last week


• The first ever tweet was an automated would and said "just setting up my twttr"


• The first ever human tweet was by founder Jack Dorsey and said "inviting coworkers"


• Over a billion tweets worldwide are sent each week


• Approx 460,000 new Twitter accounts are set up every day


• There are an estimated 250,000 users in Ireland


• On the day that Michael Jackson died 456 tweets per second were sent

Interactive Marketing Campaigns

One of the most successful interactive marketing campaigns in recent years is the 'Hunter Shoots a Bear' campaign for Tipp-Ex, the correction fluid. You may well ask what connection does a video of a hunter shooting a bear have to do with correction fluid. We wondered the same thing. The makers of Tipp-Ex uploaded a video to YouTube of a hunter supposedly about to shoot a bear. The video gets interesting, however, when the hunter refuses to do this. He instead reaches out of the video on the page, grabs a bottle of Tipp-Ex and covers over the word 'shoots' in the title. The user can then replace the word with one of their own and check out the hunter and bear carrying out whatever action they have chosen. The fun is also in seeing whether or not the suggestion works. At the time of writing this the video has had nearly seventeen and a half millions views on YouTube, making it the most successful viral marketing campaign. Check out the video at http://bit.ly/a9CqLH

Another recent successful interactive marketing campaign in the Irish market is the 'Bud ice cold index'. Participants downloaded an app to their smartphone. Then, if the temperature is between 16 and 19 degrees they could avail of a discounted pint of Budweiser. If the temperature is above 20 degrees they could receive a free pint. The success of this campaign won DDB UK a Lion in the Promo & Activation category at this year's Cannes Festival of Creativity. Publicans were also pleased with the campaign because it increased footfall into their premises without it costing them.

Considering the success of both of these campaigns, we believe that interactive marketing campaigns will become more and more popular from here on. We wonder what brands will be next to use such campaigns and what they will entail.