We're all really excited here in the Revolve office about the arrival of Google+ which was launched yesterday. Google+ is perhaps the biggest threat to Facebook since the popularity of social netorking began in the last decade.
One of the main features of Google+ is 'Circles', where you can add your friends, family, etc to different circles/groups. Google believes that this feature will make it easier to manage your different groups and also control who sees what of your content.
Another feature we really like is 'Hangouts'. "Everyone has high-speed networks these days, but how many use group video chat?" Vic Gundotra of Google says. Hangouts will solve this problem by allowing up to ten people from a Circle all video chat at once. If you are already chatting with a friend in a Circle, all other members of that Circle will get an alert asking them to 'hang out' and join in. This could be a great way for friends living in different countries to all chat at once we think.
Of course there will be many more features to Google+. At the moment Google are testing it out with a select number of users before launching it across the board. Social networking has obviously had a huge impact on the PR industry over the last few years. We're wondering what effect Google+ will now have?
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